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The Handbook of Marketing Scales, Third Edition, represents a clear and user-friendly collection of multi-item, self-report measures developed and frequently used in consumer behavior and marketing research.

Key Features

• More than 150 scales are included in the Handbook. Many scales were originally published in marketing and consumer journals, and including them in one volume helps reduce the time it takes researchers to locate instruments for survey research.
• More than 70 new scales have been added to the Third Edition. New scales were selected based upon actual usage and citations by researchers in articles where a major objective was scale development.
• Each scale is prefaced by the same information. Details are provided of construct, description, development, samples, validity, scores, sources, references, and other evidence.
• The book includes a number of measures that have been used in several studies. The volume serves as a guide to the literature and may spur further refinement of existing measures in terms of item reduction, dimensionality, reliability, and validity.

This Handbook also aims to help identify areas where measures are needed, thus encouraging further development of valid measures of consumer behavior and marketing constructs.

• Sales Rank: #724642 in Books
• Brand: Brand: SAGE Publications, Inc
• Published on: 2010-12-10
• Original language: English
• Number of items: 1
• Dimensions: 11.00" h x 1.40" w x 8.60" l, 3.61 pounds
• Binding: Hardcover
• 624 pages

Features

• Used Book in Good Condition

Review
This is a handbook of scales that are used in empirical marketing and consumer behaviour research. In seven chapters, this third edition mirrors the six major areas of marketing mix and consumer behaviour variables as well as a general introduction. The six areas are: (1) traits and individual difference variables; (2) values and goals; (3) involvement, information processing, and affect; (4) reactions to marketing stimuli; (5) attitudes about the performance of business firms, satisfaction and post-purchase behaviour, social agencies, and the mar- ketplace; and (6) sales, sales management, organizational behaviour, and interfirm–intrafirm issues. For each scale, the following information is provided: construct, description, and development of the scale, the samples used in development, validity, scores, source, and references and last but not least, the actual scale items and dimensions to which they belong. (Prof. Dr. Lucia A. Reisch 2013-09-10)

About the Author
William O. Bearden is the Distinguished Professor Emeritus and former Bank of America Chaired Professor of Marketing at the University of South Carolina. He is currently on the editorial review boards of JCR, JMR, JM, and JCP. He served as an Associate Editor for JCR during 1999-2002. Professor Bearden has received both the University Amoco Teaching Award, that is presented annually to one faculty member, and the University Mungo Award for Teaching Excellence. He has twice has been awarded the Moore School of Business Teacher of the Year Award and recognized as a faculty initiate in Mortar Board, ODK, Beta Gamma Sigma, and Golden Key, and received the 2004 University Educational Foundation Research Award for Professional Schools and the 2005 University Trustee Professorship Award. Professor Bearden serves as the University SEC Faculty Athletic Representative and received the first Distinguished Service Award from the Journal of Consumer Research in 2006. His research interests include consumer behavior, marketing research, pricing, and the evaluation of promotions. He was faculty co-director for the University Lilly Teaching Fellows Program from 1992-1995. Bill has published over twenty-five articles in the Journal of Marketing Research, the Journal of Marketing, and the Journal of Consumer Research, as well as having a number of other publications. He has coauthored Marketing Principles and Perspectives, 5th Edition, 2006, Irwin/McGraw-Hill, Inc.

Richard G. Netemeyer is the Ralph E. Beeton Professor of Free Enterprise in the Marketing Division and Senior Associate Dean at the McIntire School of Commerce at the University of Virginia, Charlottesville, VA. He received his Ph.D. in Business Administration with a specialization in Marketing from the University of South Carolina in 1986. He was a member of the Marketing faculty at the E. J. Ourso School of Business at Louisiana State University from 1986 to 2001. In 2001, he joined the McIntire School of Commerce. Professor Netemeyer’s research has appeared in the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Applied Psychology, OBHDP, Marketing Science, American Journal of Psychiatry, American Journal of Public Health, and others. He is a co-author of two textbooks pertaining to measurement and psychometrics, and is a member of the editorial review boards of Journal of Consumer Research, Journal of Marketing, and the Journal of Public Policy & Marketing.

Kelly L. Haws is an assistant professor of marketing at Mays Business School at Texas A&M University. She received her Ph.D. in Business Administration with a specialization in Marketing from the University of South Carolina in 2007. Professor Haws received the University Level SLATE Award for excellence in teaching at Texas A&M. Haws conducts research related to consumer behavior, with a specific focus on issues relevant to consumer welfare. Her research interests include consumer self-control, self-control strategies, optimal consumption, measurement issues, and behavioral pricing. Dr. Haws’ research has been published in the Journal of Consumer Research, Journal of Marketing Research, and the Journal of Public Policy & Marketing and presented at various conferences, including the Association for Consumer Research, the Society for Consumer Psychology, Transformative Consumer Research, and the American Marketing Association.

Most helpful customer reviews

2 of 2 people found the following review helpful.
Liked it a lot
By kavita
It's a very usefull book if you use to use marketing scales. Have around 200 different scales for a variety of marketing topics (consumer behavior, pricing, promotion, ethics, CSR and so on).
Recommend it for all marketing researchers.
It's also good because scales have already been validated.

0 of 0 people found the following review helpful.
Good book
By Supergomes
Its a good book, really usefull in scaling matter. Its my first book about this matter.

Having the insight from several publications aproved by their use, validity and the selection procedures used by the authors

give this book an extra.

0 of 0 people found the following review helpful.
Five Stars
By Amazon Purchaser
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A sweltering week in late August. Where better to enjoy the last days of summer than on the beautiful Bay of Naples? All along the coast, the Roman Empire's richest citizens are relaxing in their luxurious villas. The world's largest navy lies peacefully at anchor in Misenum. The tourists are spending their money in the seaside resorts of Baiae, Herculaneum and Pompeii. Only one man is worried.

The engineer Marcus Attilius Primus has just taken charge of the Aqua Augusta, the enormous aqueduct which brings fresh water to a quarter of a million people in nine towns around the Bay. Springs are failing for the first time in generations. His predecessor has disappeared. And now there is a crisis on the Augusta's sixty-mile main line - somewhere to the north of Pompeii, on the slopes of Mount Vesuvius.

Attilius - decent, practical, incorruptible - promises Pliny, the famous scholar who commands the navy, that he can repair the aqueduct before the reservoir runs dry. But as he heads out towards Vesuvius he is about to discover there are forces which even the world's only superpower can't control. Pompeii recreates in spellbinding detail one of the most famous natural disasters of all time. And by focusing on the characters of an engineer and a scientist, it offers an entirely original perspective on the Roman world.

• Sales Rank: #86740 in Audible
• Published on: 2015-01-12
• Format: Unabridged
• Original language: English
• Running time: 618 minutes

Most helpful customer reviews

137 of 143 people found the following review helpful.
Well researched and fascinating
By Eileen
It is August of 79 A.D. in the Bay of Naples and the Aqua Augusta, the aqueduct carrying water to the cities of the area, begins to dry up. Fish are mysteriously dying in their ponds. There are ground tremors and rock falls in the cities surrounding Mount Vesuvius. Some residents attribute these things to giants or to the wrath of the gods. But Marcus Attilius Primus, the aquarius, or water engineer of the Aqua Augusta, who is sent to Misenum to research and repair the problem, knows that there is a scientific explanation. As he tracks the aqueduct from its terminus in Misenum to Pompeii and then onward to the vicinity of Mount Vesuvius, he observes unusual natural phenomena, discovers the upheaval that disrupted the water flow, and realizes that an inevitable cataclysmic event is about to occur.
In this painstakingly researched story, Robert Harris has produced much more than a historical thriller. Although we know the story will end with the eruption of Mount Vesuvius and the destruction of the surrounding cities, Harris has built suspense by describing the mysterious disappearance of the former aquarius Exomnius and the attempts of the officials of Pompeii to prevent Attilius from discovering the truth. This book also provides fascinating detail on the culture of ancient Rome, from the feasts in the sumptuous villas to the ingenious plumbing in the bath houses. It provides details on the aqueduct system, a marvel of Roman engineering. Each chapter is prefaced with an excerpt from a treatise on volcanos that describes the causes of, and events occuring during, an eruption. The reader is entertained while learning all this, and is not overburdened with facts and figures.
The characters are well developed and fascinating. The brilliant writer, naturalist, and scholar Pliny the Elder, and the pompous and wealthy city developer Ampliatus come to life through Harris' talent. From slaves to powerful land barons, from laborers to statesmen, the reader is treated to all facets of the citizenry of ancient Pompeii. There is also a weakly developed love interest between Attilius and the daughter of Ampliatus. This is the one part of the story that would have been better if left out. Even with that flaw, the book is compelling reading with a built-in ancient history lesson.

69 of 73 people found the following review helpful.
Pompeii Comes Alive
By David A. Wend
Pompeii by Robert Harris has received some excellent reviews, and it was on the strength of these that I decided to read the book. I was not disappointed. Mr. Harris does have the gift of giving his reading the feel of a place and time. He breathes life into the late first century and presents the many facts and customs in a way that sparks interest and not boredom. The novel begins on August 22, 79 CE, and the chapters are cleverly organized following the Roman hours of the day and also give the actual hour when the events are taking place. Each chapter is prefaced with an excerpt from a technical work on volcanology that provides the reader with an idea of the activity going on inside Mount Vesuvius.
The story revolves around the Aqua Augusta, an aqueduct that the protagonist of the story, Marcus Attilius Primus, first becomes the aquarius (the person responsible for maintaining the structure) of the aqueduct and then searches for a break that prevents the flow of water to the drought stricken countryside. Atillius is a noble character, an imperial official who takes pride in his work and is incorruptible. But he is now in the self-proclaimed city-on-the-make: Pompeii.
Along the way we meet Ampliatus, a wealthy freedman who is, ironically, marrying his daughter to Popilius, his old master. Ampliatus represents a long line of uncouth and ambitious freedmen that came to dominate the principate in the early empire under Claudius and Nero. Mr. Harris paints a probing and revealing portrait of Ampliatus and draws an inevitable comparison with Trimalchio of Petronius' Satyricon, with the freedman presiding over a similar overly sumptuous banquet Ampliatus. As a classicist, I found the banquet scene a little too reminiscent of the novel by Petronius. The characterization was a little too close and I did not want a parody of that famous literary banquet scene. However, I think Mr. Harris more than makes up for identifying his character so closely with Petronius by giving him a darker and more ruthless side.
Ampliatus' daughter Corelia is the conscience that her father does not have. She is a teenager of marriageable age and chafes under the ruthless nature of her father and her own helplessness before her own loveless marriage. The novel presents an interesting portrait of Pliny the Elder that I found captured his interest in the world around him and his battle of filling his days with as much activity as possible. We also have the embittered Corax; the overseer of the men who maintain the aqueduct, an enemy of Attilius, who is ready to do anything to get rid of the "new man in town."
A central part of the story is the mysterious disappearance of Atillius' predecessor Exomnius. Is he alive or dead? Little by little Attilius pieces together Exomnius' background and his association with Ampliatus, a revelation that places his life in jeopardy. In the background is Vesuvius. We know the catastrophe that is about to happen and look on as the trembling of the earth raises the curiosity of Pliny and the rumblings of the volcano remind people of thunder and giants.
Pompeii is a well-conceived novel that presents a plausible story populated with flesh-and-blood characters. It is a fast-paced book that is a joy to read; a book that is hard to put down, and a must read for people interested in ancient history or who find the city of Pompeii a fascinating place.

60 of 64 people found the following review helpful.
History overshadows characterization
By Candace Siegle, Greedy Reader
Everybody thinks they know about the eruption of Mt. Vesuvius at Pompeii--79 AD . . .rivers of bubbling magma . . .citizens immortalized in pleading poses for all eternity by ash . . .the heedless rich getting their comeuppance from nature. Those basics are true, but Robert Harris reminds us that the eruption of Vesuvius was much more than that. It remains one of history's greatest and most dramatic disaster stories, and we know a great deal about it because one of the Roman Empire's greatest historians was there to write a blow-by-blow record of the destruction; and although Pliny did not survive, his report did.

Pompeii and Herculaneum were the Malibu and Santa Barbara of Rome. In the hot August of 79 AD, tourists were swarming to the cool coast to enjoy the luxury accommodations, crystal swimming pools, and elegant spas of the bayside resorts. Marcus Attilius is there too, but he's not there to enjoy the occasional cool breeze, he's there to work as the new aquarius of the Aqua Augusta--the new water engineer in charge of the enormous aqueduct that brings endless water flowing to the nine towns around the Bay of Naples. Springs are failing for the first time in centuries and the flow of water is being disrupted to hundreds of thousands of people. Attilius' family has worked on the great aqueducts for generations, but even he is bewildered by the cause of this crisis somewhere along the Aqua Augusta's sixty-mile line--a line that stretches along the slopes of Mt. Vesuvius.

The Roman aqueducts were an amazing feat, and Harris describes their workings in great detail. He does an excellent job of showing, not telling, and through Attilius and his crew he weaves an incredible amount of information into the narrative and it is fascinating. Also excellently done is his description of the various effects of the eruption--which lasted several days--where he uses Pliny's observation of the event of excellent effect. Pliny, historian and general, was also a very fat and cranky old man by 79 AD. He took one of his ships out into the bay to watch and record the devastation from what he thought was a safe distance. But too soon the ships in the bay were in danger from the roiling waves and huge chunks of pumice flying down off the mountain. Pliny had his scribes don helmets and take down his descriptions as clods of pumice bounced off the old general's uncovered head--"The pumice is less like rock than airy fragments of a frozen cloud." he dictates. "It floats on the surface of the sea like lumps of ice. Extraordinary!" Eventually it would clog the bay and begin to crush ships. Pliny knew he was too heavy and unsteady to escape the final firestorm from Vesuvius and ordered his scribes to save themselves and his precious reportage. Fortunately they did, and Robert Harris puts Pliny's observation to fine use in this novel.

Harris is a workmanlike writer with the gift of being able to integrate complicated information into a believable narrative. That's what made "Enigma" and "Fatherland" so interesting, and what works for "Pompeii." The characters are take second place to the setting, and are not particularly exciting. However, they respond to the extraordinary circumstances around them in ways that are completely consistent with their characterizations. It is the same with Harris' establishment of place. He offers no special explanations of Rome, but builds it all into the action. As a result the Roman world seems very immediate and almost modern.

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• Sales Rank: #25598 in Books
• Brand: Streams Ministries
• Published on: 1999-07-01
• Original language: English
• Number of items: 1
• Dimensions: 8.50" h x .39" w x 5.50" l, .55 pounds
• Binding: Paperback
• 173 pages

About the Author
For more than a quarter of a century, John Paul Jackson has been helping people discover and develop their spiritual gifts. He has directly impacted the lives of millions of people around the world with his best-selling books and audio resources, public speaking engagements, and television appearances. He's the founder of Streams Ministries International.

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12 of 12 people found the following review helpful.
Eye-opening revelation on the consequences when we step out of God's authority ~
By John L. Mendez
Recently, my home state passed God-dishonoring legislation. I openly prayed against the demonic thrones, powers, rulers, and authorities behind the God-dishonoring legislation. I meant well in a God-honoring way; BUT, I did not seek my Holy Father's permission to engage higher demonic spirits in warfare. Man, I got SLAMMED! Spiritual oppression came hard on me like no tomorrow. I praise God for allowing the consequences of my misguided warfare to come against me because, God willing, I will never again openly pray against demonic thrones, powers, rulers, and authorities UNLESS I have authority first from God the Father. Just like it's spelled out in God's Written Word, "the LORD disciplines those He loves, as a father the son he delights in." Proverbs 3:12 ~

21 of 21 people found the following review helpful.
ONE OF THE BEST SPIRITUAL WARFARE BOOKS AROUND!
By PIP
Needless Casualties of War, is one of the best books in the genre of Spiritual Warfare that I have ever read(and I have read many) Sound and informative. This book will help you understand the boundaries and scope of your authority as a Christian, so that you do not go beyond what God commissions. So many of us Christian can think that because we are saved, under the Blood, and have the authority to use the name of Jesus, we can take on Satan or demonic strong holds by ourselves. What many fail to realize is that when you attempt to attack a high ranking demonic principality without specific instruction from God, you can bring a needless counterattack on themselves or Church that they did not anticipate. Indeed we are called to defend the gospel and take back what the devil has stolen (especially the lost) but let us be wise and always under the commands of our General Jesus Christ. Buy this book!

3 of 3 people found the following review helpful.
Enlightening
By cmagaiza
We normally do things in ways that have been passed down or that we adopt on our own. This book sheds more light on a subject that is often vague in the body of Christ. It is full of cautions for those who are easily lured into the wrong side of the battle thinking they are winning. I would recommend to anybody engaging in spiritual warfare and casting out demons.

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[U721.Ebook] Free PDF An Introduction to Old Order: and Conservative Mennonite Groups

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New copy. Fast shipping. Will be shipped from US.

• Published on: 1900
• Binding: Paperback

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1 of 1 people found the following review helpful.
Excellent overview of various Mennonite groups
By Doug Erlandson
I've read more than a dozen books on the Plain People, particularly the Amish and Mennonites. Stephen Scott's overview is one of the best when it comes to describing the Mennonites and showing the difference between different Mennonite groups. The book gives a brief history of each of these branches of the Mennonites as well as a description of their practices. Despite my familiarity to the subject prior to reading Scott's book I learned quite a bit that I didn't already know, including information on some of the more fascinating of these groups, such as the Weaverland Mennonites (Black Bumper Mennonites), and the Amish Mennonites, whom I first encountered on a visit to Lancaster County (PA).

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[H335.Ebook] Fee Download Development Across the Life Span (4th Edition), by Robert S. Feldman

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This chronologically organized book provides readers with a broad overview of the field of human development–from the moment of conception through death–focusing on physical, cognitive, and social and personality development. Appealing to individuals with a myriad of different backgrounds and future goals, this book offers the most current, balanced coverage of theory and research. A wide variety of chapter topics includes gene therapy; brain development, post-partum depression; child care effects; home schooling; cognitive developments, stability of personality; cultural approaches to development, and attitudes toward aging and length of life. For a better understanding of the experiences of life and development of humans.

• Sales Rank: #690480 in Books
• Published on: 2005-03-11
• Original language: English
• Number of items: 1
• Dimensions: 11.00" h x 1.27" w x 9.38" l,
• Binding: Hardcover
• 800 pages

Most helpful customer reviews

19 of 19 people found the following review helpful.
Text book
By J. Rodriguez
If your a student and your class requires you to get the 5th edition of this book, don't get the 5th ed. You will be fine with this edition. It is is pretty much the same thing. The chapters talk about the same thing, same pictures, and exact same words. The only difference i found was that they pretty much cut and pasted the sections within the chapter and put it in a different order, so page number is a little different. But all the sections are in the same chapter. Get this edition if your on a budget. Its the same book different cover. I mean $20 vs. $110?

10 of 10 people found the following review helpful.
PLEASE READ REVIEW BEFORE PURCHASE!
By Kindle Customer
Please, please make sure that you talk to your instructor before purchasing this book to see if you need an access key with the book. This book DOES NOT automatically come with the access key. The access key is a code that you enter online to gain online access to all of the additional resources that the class has to offer, which is called the Development Lab. My professor did not use the Development Lab in her lectures so this book was perfect for me! However, if you need the key, it is probably going to be cheaper to purchase it all together, as a set. Otherwise, I did see where Amazon was selling the access key for $40, which was still cheaper than what my school was selling it for. I read the other reviews prior to purchasing this book and it seems as though this is where people were the most frustrated with purchasing this book. So, make sure you talk to your professor first! This truly is an awesome text! Very well written, easy to follow!

6 of 7 people found the following review helpful.
Concise with current views on life development psychology.
By MERCEDES TARONGOY
I used this book in our Life Development Psychology. In the course of my study, everything I needed to know is in the book. Feldman is very thorough and organized. I have read other books on this subject in our library but by far this is a superior book. This book deserves 5 stars.

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[T609.Ebook] Ebook Strategies for E-Business: concepts and cases (2nd Edition), by Tawfik Jelassi, Albrecht Enders

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Ideal for MBA students and upper level undergraduates, this book utilises extensive research, strategic frameworks, a�methodological toolset and original real-world case studies to link e-business to overall corporate strategy. It builds awareness and sharpens students' analytical understanding of how companies have developed and implemented electronic and mobile commerce strategies in the real world and the issues and challenges that e-commerce strategies and applications present.

• Sales Rank: #867048 in Books
• Published on: 2008-08-31
• Original language: English
• Number of items: 1
• Dimensions: 10.02" h x 1.17" w x 7.48" l, 2.80 pounds
• Binding: Hardcover
• 664 pages

From the Back Cover

�

In today’s dynamic environment of new and emerging technologies, it is critical for organisations to develop successful e-business strategies. This thoroughly updated second edition of Strategies for e-Business applies strategic thinking to the very latest developments in technology, including:

• Web 2.0 and user-generated content

• Mobile communications and m-commerce

• E-business supply chain management

Strategies for e-Business

also enables you to think critically about the subject through the following features:

• Critical Perspective boxes evaluate key ideas and practices

• Financial Times articles complement the academic debate

• Review and Discussion Questions and Recommended Key Reading explore current ideas

The new edition contains 19 case studies from sources such as Harvard Business School and INSEAD. They explore a wide range of electronic and mobile commerce strategies from multinational organisations such as Tesco, Sony BMG and Web 2.0 application Second Life.

The second edition of Strategies for e-Business is ideal for MBA students, upper level undergraduates and practitioners studying courses on strategy and technology management.

�

"This book is a must-read for managers and entrepreneurs who want to leverage today's technological capabilities to gain a competitive advantage in the Internet space. The unique combination of up-to date strategic concepts and real-world case studies provides a comprehensive framework for achieving such an advantage."

�

Dieter May, Vice President, Strategy & Business Development, Nokia

�

�“This is an important book to read if you want to understand the power that modern Information and Communications Technology (ICT) has in transforming the way work is done. It provides some powerful concepts and shows clearly the nature of some transformative changes in the ways business is now being conducted by innovative organizations.”

�

Michael Scott Morten, Jay W. Forrester Professor of Management (Emeritus), MIT Sloan School of Management

�

“Over the last years, we have witnessed a dramatic acceleration in the pace of change in the online world. New technologies, new market opportunities and new competitors are emerging on an ongoing basis. This book provides a thorough framework and inspiring case studies for how to deal with the opportunities and challenges of the Web 2.0 world.”

�

Philipp Justus, Senior Vice President, International and Marketplaces at PayPal, eBay Inc.

�

�

“This is a very important book on a very important topic. This edition provides new insights and case studies that extend our thinking on e-Business strategy and value creation.”

�

Lynda M. Applegate, Henry R.� Byers Professor of Business Administration and co-Head of the Entrepreneurial Management Unit, Harvard Business School

�

�

�

Tawfik Jelassi is Professor of e-Business and Information Technology at the School of International Management at Ecole Nationale des Ponts et Chaussees, Paris, France. He is also Adjunct Professor of Technology Management at INSEAD (Fontainebleau).

�

Albrecht Enders is Assistant Professor of Strategic Management at the University of Nuremberg in Germany. Previously, he worked as a consultant with The Boston Consulting Group and as a Research Fellow at INSEAD (Fontainebleau).

�

About the Author

Tawfik Jelassi is Professor of e-Business and Information Technology at the School of International Management at Ecole Nationale des Ponts et Chaussees, Paris, France. He is also Adjunct Professor of Technology Management at INSEAD (Fontainebleau).

�

Albrecht Enders is Assistant Professor of Strategic Management at the University of Nuremberg in Germany. Previously, he worked as a consultant with The Boston Consulting Group and as a Research Fellow at INSEAD (Fontainebleau).

Most helpful customer reviews

0 of 0 people found the following review helpful.
Book is damaged on outside and it's pretty bad condition
By Suresh Gadaum
I don't know how to inform the vendor about the status of the book I order. The book is in bad shape but still it can be used for my class. I would like to inform the vendor about the status of the book and I don't want to get into any troubles when I return the book. I try to find the vendor details I don't see it to inform or take pictures and send it to him on the books condition.

I am bit worried if I might be charged for the book cost when I return it.

0 of 0 people found the following review helpful.
Received next day
By OTA
I got in to a graduate class at the last minute and needed this book immediately. I found a seller with a used copy that was very reasonably priced (for a college text book) and offered a next day delivery option. I paid the ~$18 shipping fee and to my surprise I actually had the book in hand the next day. We've been using mostly the case studies for my class. Just what I needed.

0 of 0 people found the following review helpful.
Lack of information and old information...
By MTBBUILDER
this book is a good read and good for the course i completed but many of the case studies were outdated and needed to updated with the newer ones...

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