Ebook Download Unusual Ways to Market Your Greeting Cards and 22 Places to Get Your Designs Featured, by Kate Harper
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Unusual Ways to Market Your Greeting Cards and 22 Places to Get Your Designs Featured, by Kate Harper
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A booklet on how to get your cards noticed in non-traditional ways. Everything from why you should send cards to your dentist, to how to get special features in national publications. Great tips for designers who are starting out and want to get their cards into the hands of people beyond friends and family. Special Section: Submissions guidelines and contacts for 22 Gift Industry publications and professional gift industry blogs that seek out new greeting card designs to feature for free. (5,000 Words and 17 greeting card images included)
Kate Harper has designed over 700 gift and greeting cards, and licenses her designs to over a dozen manufacturers on products including greeting cards, magnets, t-shirts, coasters, placemats, rubber stamps, coffee mugs, paper pads, and embroidery kits. She writes a blog for designers and has a special interest in bridging the gap between art and technology, functional websites, web based mobile apps, creating street art maps, and collaborating with indie artists on how to bring their vision into the marketplace. Visit her website at http://kateharperdesigns.com/ and blog for artists and writers http://kateharperblog.blogspot.com/
- Sales Rank: #250721 in eBooks
- Published on: 2011-01-18
- Released on: 2011-01-18
- Format: Kindle eBook
Most helpful customer reviews
0 of 0 people found the following review helpful.
Practical Advice.
By Sarah Bang
It's down to earth and practical. She described at least ten new ideas for promotion that I had never considered. I appreciated all the resources and details on submission requirements too!
1 of 1 people found the following review helpful.
Cards as a business is a lifestyle
By W. L. Offutt
While I have not finished this helpful and informative book, I have learned that you have to give to get. The author seems to have given away hundreds of cards by giving them as thank yous and even in paying bills! So people who got her work liked it and this built a base for her to launch sales from. I need to read more, of course, but from this beginning it seems you need to totally be involved vs being a weekend or part time effort. This is the theme of working hard is in other "how to" card business books too. It takes work and lots of it. But work is not enough. It is smart work and this book tells you the smart way to keep working toward a goal.
10 of 11 people found the following review helpful.
Unique Ideas and Valuable Resources
By Janette Fuller
I like to make greeting cards so I purchased Unusual Ways to Market Your Greeting Cards and 22 Places to Get Your Designs Featured by Kate Harper. I found many unique ideas in this 20-page booklet. This article is a compilation of unusual ways the author has used to market and promote her own cards.
Ms.Harper believes your best advertising is your cards. She started out sending cards out with her bills. She sent the dentist a card with her payment for his services. She sent the bank a card with her deposits. She took advantage of every opportunity to get her cards into the hands of potential customers.
The author suggests that card designers hand out greeting cards instead of business cards. A postcard could be designed with a sample of your artwork or a special verse. If the cards are attractive or have a witty quotation on them, people tend to keep them around longer and share them with others. The author emphasizes that you should always include your logo and contact information on the back of the card.
The second half of this booklet is a list of 22 trade publications and design blogs related to the gift and greeting card industry. This list includes specific submission guidelines and contact information for each publication. This is a real gold mine of useful resources.
This booklet is a real bargain for $0.99. I loved it!
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